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Website maintenance and improvement

To ensure that your website is doing a good job you must set up website maintenance to:

• Ensure the content is current

• Test and fix any problems

• Analyse the statistics, and use the information to improve performance

Search engines give greater importance to websites where content changes, if left without any updates your website will loose positions in their rankings. 

Refreshing and improving your website by adding new features and content will increase your website visitors and improve your return on investment. We can help by suggesting easy ways to improve performance, increase visitor satisfaction and build revenue.

In addition the world changes and the search terms that people use change over time. What worked for you last month may not work for you now.

And there are also the seasonal changes that you may want to reflect – Christmas, Easter, Halloween for example – and also things like sales and special offers to keep your customers enthused and interested in your website.

Keeping a web site up-to-date with these things is not difficult, but finding the time to do it yourself can be challenging - especially if you don't have the skills and the original web site developer is not around to assist you.

Even if we did not design and build your website, we can manage, improve and maintain your website or websites efficiently and cost effectively.

We are here to offer advice and provide web update and maintenance services. From a complete redesign to general web updates, we will take care of all the technical stuff, leaving you to focus on your business.

We will listen to you and try to gain a thorough understanding of your requirements. We then use our knowledge & experience to identify and guide you through your options for website maintenance & support.

Once we have a good understanding of what you require we will give you a fixed quote and timescale.

Then, when your site is running smoothly, we can keep it that way. We will effectively manage your site for you, checking, fixing and nudging you for fresh content.

Here are just some of the things we can do:

• Update your page copy and images

• Add new pages and images

• Improve your in-site linking for more page views and better SEO

• Adding Web 2.0 features to make your site more interactive

• Improve the content and layout of the site to increase response rate

• Update forms

• Identify popular pages, pages with high bounce rates and 404 (page not found) errors

• Site validation and regular health check with Google webmaster tools

• Design and addition of advertisements (including banner adverts)

• Add breaking news or upcoming events

• Image optimization and adding images to web sites

• Embedded and streaming video support

• Audio player support

• Adding and removing hyperlinks and checking for and fixing broken links

• Improving code HTML /CSS

• Advanced JavaScripts

• Change the appearance and layout of all the pages

• Set up web email auto-responder

• Keyword research

• Testing in different browsers, screen resolutions

• Changing page code/text for higher rankings

• XHTML/CSS-style code optimization

If you would like help with maintaining and improving your website then give us a call on 01 225 840 490.

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