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Web design for Bath, Bristol, Swindon and Chippenham

Value for money website design that works for you

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Planning your website - find out what's involved here

The details of building a successful website - find out how to do it

If you are an SME in the Bath, Bristol, Swindon and Chippenham area of the UK then you'll probably want real value for money when it comes to web design.

You'll want a design that reflects your business and what it stands for. You'll most importantly want a web design that will work - providing your business with leads and sales. After all why have a website that doesn't do that? Good web design is about much more than creating a visually appealing graphic design. A successful website that leads or reinforces your sales and marketing needs to be intuitive and easy to use for first-time and repeat visitors.>

Great web design is both an art and a science. With great web design, it's easy to find the information you need and the content makes you want to act and call or email or buy. To get your [potential] customers to act you have to understand how people think. The diagram below shows that. People find most websites via a search engine that they trust. So your site must rank in the search engines to be found. Then, having found you site they must make a decision as to whether they trust you and whether they will act in the way you want and make that call or email or buy. That decision is based on trust - do they know who you are, where to find you etc? That decision is also based on ease - is the site easy to navigate and the information they want easy to find? And it is also based on entertainment which includes good design and interaction.

So how do you bring all of these elements together and build a profitable website?

We do it with a business based approach. Your site is there to make you money. How will it best achieve that?

By following good business practice and understanding what it has to do - create that call, email, lead or sale - and how the site is going to do that. Of course the site must be good technically but you expect that and don't want lots of technical jargon. Of course the site must be attractive - but attractive to customers not just the web designer or you. To make sure that your site will produce the goods we ask lots of questions like those in our marketing performance checklist and website development questionnaire. But we do that with you, to guide you through all of the options and to make sure you get what you really need and want.

Based on Combe Down in Bath, we offer a full web site design (or indeed re-design) service for all budgets in the SME sector.

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