If you are interested in curating content (sifting, sorting, arranging, and republishing information putting it into context with organization, annotation, and presentation) to help establish the your expertise, thought leadership and capture attention in today’s information cluttered world then Pinterest may be something you want to think about.
Some people don't understand content curation, but so much is produced about almost every topic these days at such a rapid pace that a good curator can become the filter and tastemaker. It can also help with your own SEO by showing your interest in an area and also relate to your brand story and personality. Burt Herman, co-founder of Storify, has said: “Great curation tells a story and takes you through an experience. You’re creating something better by putting the parts together. Curation is about humans. It’s about thinking of the audience and giving them something they want to see.”
Some of the things one can do are:
Get your happy customers involved by asking them to submit images of themselves or something that relates to your business. A happy customer is an image that everyone will connect with.
Have pictures taken at your speaking events to position you as the expert.
If you have written a book, e-book, white paper, or report your cover images are a good pin
Use images from your marketing materials or website to pique the interest of your audience.
Pin images of your employees at work or enjoying everyday life. Consumers love to connect to a company in this way.
Pinning content straight from your website so you get links back to the source and create backlinks for your pages.
One of the Pinterest boards that we have set up is for Bath because we are based here, love the city and love the charm of it's architecture street scenes etc.
Some of the pins we have on that board are reproduced below.