Internet feasibilty studies
Planning internet business
Internet strategy
We have the expertise and experience to help you with research and feasibilty studies.
Developing a financial representation of a business or market or project or campaign through financial models allows managers to explore the impact of different options or scenarios.
This is particularly important in all direct marketing and interactive marketing where small variations in response, conversion, CPM, production or operational costs can make the difference between success and failure.
We have the expertise and experience to help you to develop models, plans and spreadsheets.
Market research
Research, whether desktop research on hard data, qualitative research or quantitative research on consumer or business behaviour can help to avoid 'classic' mistakes or confirming prejudices or beliefs.
The cost has been known to pay for itself many times over and it is frequently an extremely valuable tool. Once research has provided the necessary information it can be used, together with internal information about production and service costs and financial modelling to establish the feasibility of entering a new market, launching a new product or developing a new channel.
It is particularly important for smaller businesses to do market research. Many think that it is too expensive but small business market research can frequently be done via online surveys and research using web surveys can cost very little indeed for the research itself - it's just a little more for the set up and interpretation but really not expensive at all.
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