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Using the web for business - business focused web site analysis
Does your site support your business objectives in ECommerce plus EProcurement and Online communities?
The web4business is a service which analyses your website with the objective of improving its business effectiveness and delivering a return on your investment.
We work with you to understand the aims and objectives of your business. We then review your site to ensure that it not only fully supports your business objectives, but also forms an integral, key part of your companies marketing, order handling and customer service functions.
Our approach is different in that we look at the design and features of a website purely in terms of supporting and growing your business.
ECommerce
ECommerce is all about selling products and services to your customers from your website. Whether you are looking to improve sales through your site or create an online catalogue for your products we can advise and assist. As part of the web4business service we can:
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Select a suitable online catalogue product which can be integrated into your existing website.
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Advise on how you can improve online sales.
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Advise on how your can improve the current online buying experience offered by your website.
E-procurement
E-procurement. Since the publication of Sir Peter Gershon’s 2004 review of public sector efficiency, there has been considerable focus on the use of e-procurement techniques within local and regional councils and other public sector organisations.
If you are a local or regional council and need to implement e-procurement we can provide project management, advice and guidance.
Our approach involves reviewing your current procurement system and also managing e-procurement roll out programmes with your key suppliers.
Developing online communities
Knowing and understanding the needs of your customers is crucial to the success of your business. Companies and organisations are encouraging their customers and potential customers to exchange views and opinions about their likes and dislikes and make suggestions for new products, for example.
The development of such online communities interested in particular topics or products is becoming more and more commonplace on the web.
Companies and organisations looking to learn more about their customers, drive more return visits to their sites, capture a greater share of consumers’ time online or improve brand awareness now know that social media is crucial.
Important to building a context in which customers can have conversations is including features that enable personal choice, such as the communication platform through which customers will receive and present information to the company or one another.
On line communities and social media extend ownership of the discussion to the end users rather than keeping control in the hands of the organization which is something that organizations have to learn and deal with.
We can advise on how to set up, manage and encourage participation in such communities so you can get closer to your customers and their needs.
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Case Studies
Businesses Against Poverty (BAP) is a philanthropic group of businesses and business individuals who want to support the reduction of international poverty and have a desire to change the lives of others, through registered charity Robin Hood Ministries.
Dorothy House work as a team to provide care and support, free of charge, to those who need it. Trained volunteers are also an important part of the team, both at the hospice in Winsley and out in the community.
The Home Farm Trust is a national charity providing long term support for people with learning disabilities and their families. Established 45 years ago HFT have developed into a progressive organisation pioneering many areas of research and service provision to help people live the lives they want.
Julian House is the leading provider of services to single homeless men and women in Bath & North East Somerset and West Wiltshire. Although Julian House is not a large organisation the challenge that faces it is significant. Providing a bed is the relatively easy part of its work. Much more difficult is the task of identifying why its clients are in this situation and then finding the right solutions.
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