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Home EMarketing Internet business adviceThe web 4 business

Using the web for business

Does your site support your business objectives in ECommerce plus EProcurement and Online communities?

The web4business is a service which analyses your website with the objective of improving its business effectiveness and delivering a return on your investment.

We work with you to understand the aims and objectives of your business and how you want to use the web for business. We then review your site to ensure that it not only fully supports your business objectives, but also forms an integral, key part of your companies marketing, order handling and customer service functions.

Our approach is different in that we look at the design and features of a website purely in terms of supporting and growing your business.

ECommerce

ECommerce is all about selling products and services to your customers from your website. Whether you are looking to improve sales through your site or create an online catalogue for your products we can advise and assist. As part of the web4business service we can:

• Select a suitable online catalogue product which can be integrated into your existing website.

• Advise on how you can improve online sales.

• Advise on how your can improve the current online buying experience offered by your website.

We provide a clear, business focused approach to building your ECommerce store

E-procurement

E-procurement. Since the publication of Sir Peter Gershon’s 2004 review of public sector efficiency, there has been considerable focus on the use of e-procurement techniques within local and regional councils and other public sector organisations.

If you want or need to implement E-procurement we can provide project management, advice and guidance.

E-procurement can be an invaluable tool if you feel you are having difficulties in supply chain management. If purchase orders are not being processed in a timely fashion and delivery dates are not being met through manual purchasing methods, E-procurement can be extremely useful in streamlining the procurement process.

Our approach involves reviewing your current procurement system and also managing e-procurement roll out programmes with your key suppliers.

Developing online communities

Knowing and understanding the needs of your customers is crucial to the success of your business. Companies and organisations are encouraging their customers and potential customers to exchange views and opinions about their likes and dislikes and make suggestions for new products, for example.

The development of such online communities interested in particular topics or products is becoming more and more commonplace on the web. In the UK we spend 65% more time online than three years ago and the time spent on social networks has accounted for the biggest share of this increase. We now spend 82% more time on social networks than we did a year ago

Companies and organisations looking to learn more about their customers, drive more return visits to their sites, capture a greater share of consumers’ time online or improve brand awareness now know that social media is crucial.

Indeed although it seems counter intuitive, research by social commerce solutions provider Reevoo has shown that allowing bad reviews to be published online makes retailers appear more trustworthy to their customers.

Important to building a context in which customers can have conversations is including features that enable personal choice, such as the communication platform through which customers will receive and present information to the company or one another.

On line communities and social media extend ownership of the discussion to the end users rather than keeping control in the hands of the organization which is something that organizations have to learn and deal with.

We can advise on how to set up, manage and encourage participation in such communities so you can get closer to your customers and their needs.

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