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Home ECommerceB2B ECommerce

Effective B2B ecommerce

Businesses selling to other businesses (B2B) need not only to be more effective and efficient but also to deepen their relationships with customers and adapt to their changing needs. B2B customers now insist on well designed, easy to use ecommerce tools.

B2B ecommerce has changed from basic online transactions to complete systems built to help the buyer. Buyer centric ecommerce comes because of what buyers have experienced in their roles as consumers. Buyers now expect the same rich, personalized experience that consumer sites offer. It’s not just about about becoming easier to do business with by providing online access to catalogue(s), prices and order information but also about integrating with customers' own systems and making sure that previous orders, quotes, favourites, special pricing and cost centres, amongst other things, are all available.

B2B ecommerce benefits:

• Lower costs and increased productivity giving the opportunity for revenue growth without increased head count; improved productivity from a reduction in errors and more staff time spent on value-added activities. In traditional order processing the cost per order ranges from £10 to £50 whereas online this can be reduced, in many cases to less that £5.

• Reduced churn by having a modern purchasing process tailored to fit customers’ business processes. The easier it is to find product or detailed technical information and make purchases the more likely it is that customer retention will rise.

• Lower customer support costs from better product information management by aggregating product information into a central place instead of having many systems and thus being able to seamlessly and immediately give up to date results to customers reduces flawed orders, incorrect shipments and customer support.

• Cross sale of other products and also of added value services. Product related services offer an additional revenue source leading to higher profit margins and can be introduced faster and with lower investment.

• Entering new markets at a reasonable cost via a feature rich B2B ecommerce site reduces the need to invest in a larger sales force or telemarketing team. Of course the site needs to be well promoted and incorporate search engine optimisation so that products and specific product attributes are easy to find via Google. The system needs to be able to support languages, currencies, units of measure and differing local regulations to deliver a rapid return on investment.

• Faster time to market as research has shown that an effective B2B ecommerce strategy can provide a 40 per cent reduction in the time between product readiness to product availability.

B2b ecommerce features

Template structure to allow layout changes and allow easy integration into an existing site

Administration / backend capability

• Supports unlimited products and categories
• Products-to-categories structure
• Categories-to-categories structure
• Add/Edit/Remove categories, products, manufacturers, customers, and reviews
• Support for physical (shippable) and virtual (downloadable) products
• Administration area secured with a username and password
• Contact customers directly via EMail or newsletters
• Easily backup and restore the database
• Print invoices and packaging lists from the order screen
• Statistics for products and customers
• Multilingual support Multicurrency support
• Automatically update currency exchange rates
• Select what to display, and in what order, in the product-listing page
• Support for static and dynamic banners with full statistics

Customer / front-end capability

• Approve customers
• Separate price per customer
• Group access for products and categories
• Display price per group
• Multi vendor shipping (MVS)
• Multi warehouse shipping
• Admin acccount approval
• Require login to see content
• Sub products selection
• Multiple products manager
• Product extra fields
• Product info tabs
• Product listing text
• Select image from server for products
• Sub product selection
• Quantity price break
• Bulk attribute manager
• Quantity discount
• All orders stored in the database for fast and efficient retrieval
• Customers can view their order history and order status
• Customers can maintain their accounts address book for multiple shipping and billing addresses
• Temporary shopping cart for guests and permanent shopping cart for customers
• Fast and friendly quick search and advanced search features
• Product reviews for an interactive shopping experience
• Foreseen checkout procedure
• Secure transactions with SSL
• Number of products in each category can be shown or hidden
• Global and per-category bestseller lists
• Display what other customers have ordered with the current product shown
• Breadcrumb trail for easy site navigation

Product capability

• Dynamic product attributes relationship HTML based product descriptions
• Automated display of specials
• Control of out of stock products
• Customers can subscribe to products to receive related EMails/newsletters

Payment capability

• Offline payment processing (cheque, money orders, offline credit care processing, ..)
• Online payment processing (2CheckOut, PayPal, Authorize.net, iPayment, ..)
• Disable certain payment services based on a zone basis

Shipping capability

• Weight, price, and destination based shipping modules
• Real-time quotes available (UPS, USPS, FedEx, ..)
• Free shipping based on amount and destination
• Disable certain shipping services based on a zone basis

Tax capability

• Flexible tax implementation on a state and country basis
• Set different tax rates for different products
• Charge tax on shipping on a per shipping service basis

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