Door drops
Planning door-drops
Door drops or is it door-drops or even doordrops?
A door drop message quite literally gets straight into the hands of your target audience as people physically have to pick up your leaflet.
Door drop direct marketing provides a number of benefits especially in delivering coupons, vouchers and free samples.
71% of consumers claim samples, coupons and offers are useful and 48% of consumers visited a shop, sent for information, bought a product having received a door drop. (Source: Synergism)
Feelings about doordrops are generally positive - delivered to the home, easier to read & keep, read in more active shopping mode, not lost amongst too many supplements and more impactful than page advertising. (Source: Synergism)
Targeting door drops
Door drops are now easily targeted using geodemographic planning tools such as MOSAIC to target into precise postcodes. With door drops there is always the question of which distributor to use and post campaign audit/research as well.
Door drops are, clearly less personal than direct mail but the CPM aspect together with the response/conversion rates and what is being delivered to and requested of the audience all have to be taken into account when making a decision.
We will help you to understand whether the medium is right for you and if so to plan and execute your campaign.
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