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Effective branding strategy and support
BRANDING: an identification mark on skin, made by burning - originally a symbol to mark, expose or disgrace criminals then used to indicate ownership of animals. “
Our brand expertise can help your businesses to grow because we know that a brand and branding is about values – how a product or company name is perceived by the market. Each name and image brings a different association to the minds of prospective and actual customers.
A brand is actually a memory. It is everything you remember about an organisation – consciously or unconsciously, it is 'feelings' and it is 'instant'; it just happens.
So, in creating your brand and its brand identity you are creating anticipation in the minds of prospective and actual customers and the employees who deliver it.
Brands have "mental shelf space"
A brand is everything you remember about an organisation. Branding success is not just about how many consumers recognize or have 'top of the mind awareness' of a brand and its logo and strap line, but by how strongly consumers feel 'connected' to it.
To make branding work it has to tell a story that the consumer wants to hear and can relate to, that can be encapsulated rationally and emotionally in a message that tells the story simply and quickly and that is then supported by the experience of the consumer. All of this requires artistic and creative input but it also requires a great deal more.
Branding is not just about some 'pretty pictures' and some 'clever copy' – it has to be like a really great movie.
Customers no longer let you get away with anything less.
Some of the logos that we have designed - but don't forget, logos are only a small part of branding.
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Marketing
Some testimonials
"Since eCRM took over maintenance of website and SEO, the number of prospects I received from enquiries through my site has more than doubled! I am currently working with eCRM to plan the next level of development for my website to take it to the next level." Nigel Marriott, Marriott Statistical Consulting
"Great company, very friendly and open communication and ECRM were able to execute our development with a superior level of technical skill. 5 stars." Jon Gray, Workmap
"ECRM built Alexander Simpkin & Associates a web site par excellence that continues to proffer itself on Google first page of free links under the appropriate search entry. I would not hesitate to recommend this organisation to any business requiring any sort of eBusiness advice or execution." Alexander Simpkin, Alexander Simpkin & Associates
"I've used ECRM's services for about 2 years now. They have been very helpful to re-construct my whole website at reasonable rates. Their knowledge on marketing via internet-google has helped me to achieve more enquires, sales, and commissions. They update my pages and we go over my stats. re: google searches every few months to make sure I'm getting the best from my website in marketing terms. I would highly recommend their services". Laura Lian