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Effective branding strategy and branding support
A brand is everything you remember about an organisation. Brands have "mental shelf space".
TRY OUR MARKETING PERFORMANCE CHECKLIST
Tips on successful branding for SMEs
BRANDING: an identification mark on skin, made by burning - originally a symbol to mark, expose or disgrace criminals then used to indicate ownership of animals. “
Brands are now values – how a product or company name is perceived by the market.
Each name and image brings a different association to the minds of prospective and actual customers – get it right and it will be very close to what you have spent a lot of time, effort and money promoting.
A brand is actually a memory. It is everything you remember about an organisation – consciously or unconsciously, it is 'feelings' and it is 'instant'; it just happens.
So, in creating your brand and its brand identity you are creating anticipation in the minds of prospective and actual customers and the employees who deliver it.
Branding success is no longer about how many consumers recognize or have 'top of the mind awareness' of a brand and its logo and strap line, but by how strongly consumers feel 'connected' to it.
To make branding work it has to tell a story that the consumer wants to hear and can relate to, that can be encapsulated rationally and emotionally in a message that tells the story simply and quickly and that is then supported by the experience of the consumer. All of this requires artistic and creative input but it also requires a great deal more.
Branding is not just about some 'pretty pictures' and some 'clever copy' – it has to be like a really great movie.
Customers no longer let you get away with anything less.
Some of the logos that we have designed - but don't forget, logos are only a small part of branding.
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Marketing
Case Studies
Businesses Against Poverty (BAP) is a philanthropic group of businesses and business individuals who want to support the reduction of international poverty and have a desire to change the lives of others, through registered charity Robin Hood Ministries.
Dorothy House work as a team to provide care and support, free of charge, to those who need it. Trained volunteers are also an important part of the team, both at the hospice in Winsley and out in the community.
The Home Farm Trust is a national charity providing long term support for people with learning disabilities and their families. Established 45 years ago HFT have developed into a progressive organisation pioneering many areas of research and service provision to help people live the lives they want.
Julian House is the leading provider of services to single homeless men and women in Bath & North East Somerset and West Wiltshire. Although Julian House is not a large organisation the challenge that faces it is significant. Providing a bed is the relatively easy part of its work. Much more difficult is the task of identifying why its clients are in this situation and then finding the right solutions.
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