Search engine optimisation: Tileflair - retailers, 7 stores, £5m t/o
Issue / opportunity: Major competitors going on the web - is it for us? Can we do well? How well? Can tiles actually be sold on the web? What are the fulfilment issues?
Problem: No expertise.
Had a basic website. Wanted one that would integrate with CRM and stock control system and, eventually, be full Ecommerce.
Month |
Visitors |
# visits |
At start |
2,418 |
3,626 |
12 months later |
16,378 |
20,584 |
SEO lead to this increase and average time on site and bounce rate improved. Ecommerce still being considered.
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