
Issue / opportunity: Improve the lead generation from the site and generate more leads for consultancy specializing in statistics.
Review all aspects of the site and ensure page titles, headlines, metatags, copy and everything is well sorted.
Results: 18% of all leads from website; 20% of all sales from website; average conversion rate but lowest time to convert to business producing 26% of gross income at a sale value 39% greater than average.