ECommerce development: Blue Banana - retailers; 15 stores; £6m t/o
Issue / opportunity: Major competitors going on the web - is it for us? Can we do well? How well?
Problem: No expertise.
First, let's have a test presence to see what happens then let’s see.....
Basic online website package = some sales, e.g. £1,200 in December. Ooops - that works! Let’s try to get a website that gets us £100,000 in sales a year.£20k website = massive sales increases so that Xmas sales reach £12,000 yr 1 and £120,000 year 2. SEO, Pay per click and Email campaigns lead to this increase.
Crikey, blimey, that worked. Now, let’s get to £1 million in sales, lets integrate with stock control system, lets make it a really cool site with discounts and skins and.....website 3 in preparation to get to the £ millions in sales.
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