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Home Web designWebsite redesign

Website redesign in a fast changing world

The web changes fast and it’s important that your website stays current  with trends and expectations as an out of date site can have a negative effect on how your business is seen. So, if you’re looking for a website redesign you have come to the right place.

The first question we ask is why do you want a site redesign? Is because your site isn’t meeting your marketing objectives or is it some other reason? Knowing your reasons for a redesign and your objectives are the crucial first step.

The main reason to redesign a site is generally to improve the look and feel, but other reasons that frequently occur are:

• Wanting more visitors
• Wanting more enquiries
• Wanting more sales
• Little appearance in the search engines

Once we know the reasons behind the redesign we will look at questions such as:

• Why do visitors come to your website?
• What is the source of your website traffic?
• How often do the search engines crawl your site?
• Where do you rank in the search engines?
• What is the navigation structure?
• Does the content deliver the right message?
• What are your target keywords and how well are they being met?
• Which pages are performing well?
• Are visitors being tracked and analyzed?
• How easy is it for visitors to contact you?
• Are visitors being converted into sales?
• How easily can you update your site?

After all this we'll ask you more questions, (have a look at our web design checklist) such as:

• Why do you need to redesign your website? Can you write down your goals?
• How do you want your new site to look? We'll find as much as possible about the design 'in your head'.
• Can you plan the new design and write down the specification?
• How do you want to update the content?
• How will you increase user interaction?

Then, when we are both happy that we have the right solution we will redesign your site whilst keeping the branding intact or improved and making sure the new site is SEO friendly and will attract new visitors to your website whilst keeping your existing customers happy. Naturally, we will work within your budget.

The redesigned site and search engine optimization will provide you with:

• Visitors looking for your products or services
• A visually appealing site that
• Clear navigation making finding what visitors want simple

We will also make sure that all the changes are properly notified to the search engines via relevant 301 redirects and sitemaps and track the results for you.

Our approach is shown in more detail in the presentation below. We believe in a business based approach to your site's redesign.

Your site is there to make you money. How will we best achieve that?

The answer must be by following good business practice and understanding what it has to do - create that call, email, lead or sale.

Of course the site must be good technically but you expect that and don't want lots of technical jargon.

Of course the site must be attractive - but attractive to customers not just us or you.

To make sure that your site will produce the goods we ask lots of questions like those in our marketing performance checklist and website development questionnaire. But we do that with you, to guide you through all of the options and to make sure you get what you really need and want.

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