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Best virals

In the absence of real hard data about how they performed for the organizations concerned, how does one evaluate a viral?

Realistically all one can do is pick the ones that have become famous and that you remember - simply on the basis that they must have something going for them.

So, with that caveat in mind - reminisce and enjoy!

Have a site saying a world famous guitarist provides the ultimate guitar school will show you how to play the guitar with free guitar tips and lessons, with a YouTube video.
An awareness video for cyclists for Transport for London - and they've done more.

Kylie half naked on a 'horse' - for Agent Provocateur - what more could you want?

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Just about everyone had to have this one in their inbox at some time - fight the bear for the salmon from John West.
Commissioned by Trojan Condoms to create a buzz around their UK launch. The video and website are for a fictional event called the Trojan Games.
Part of Dove's long running campaign aiming to question conventional standards of beauty i.e. that to be beautiful women must be thin, young, conventional etc. The Campaign for Real Beauty you either love or hate.
The Ford Ka - another one you must have had in the inbox at some time - they also did cats (didn't go down so well that one).
IKEA selling shelving with 'sex'.
Part of the publicity for Meet the Spartans. Great stunt as Carmen dumps your mate.
Angry Gram Another way to wind someone up - from Burger King.
Monk-e-mail And guess what - another wind up.
Twitter Number 10's Twitter if you just really must follow Goron's every move!
Marmite Marmite - over 100 clubs on Facebook as well as their own site.
Lines Audi allows you to follow your artistic urges.


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2012

April: Website design & development brief

March: Web analytics and webmaster tools

February: Choosing a web design company

January: Mobile web & search strategy

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